A Short Guide to SEO Basics
by Angela Fisher, SEO Specialist
1. Understanding Website Traffic
Website traffic is a crucial metric in SEO. It refers to the number of visitors your site receives and how they interact with your content. Monitoring your traffic helps you understand your audience and improve your SEO strategy.
Tools like Google Analytics can provide valuable insights into your website's performance, including visitor numbers, bounce rates, and time spent on site.
2. Keyword Research is Essential
When working on SEO, it's important to identify and target the right keywords. These are the terms and phrases your potential visitors use when searching for content related to your site.
Use tools like Google Keyword Planner or SEMrush to find relevant keywords with good search volume and manageable competition. Incorporate these keywords naturally into your content, titles, and meta descriptions.
3. On-Page and Off-Page SEO
SEO strategies can be divided into on-page and off-page techniques. On-page SEO involves optimizing elements on your website, such as content quality, site structure, and meta tags.
Off-page SEO focuses on external factors like backlinks from reputable sites, social media presence, and online mentions. Both are crucial for a comprehensive SEO strategy that improves your site's visibility and ranking.
